Salesforce Marketing Cloud Solutions for Digital Marketing
By Shannan Hearne, Summit Technologies Marketing Specialist
Marketing Cloud offers solutions for digital marketing, email marketing, social media marketing, customer journey mapping, marketing analytics, marketing automation, and B2B marketing to help you personalize customer communications across every digital touchpoint — from anywhere.
Win customers. Engage more efficiently. Build lifelong trusted relationships. Interact on your customers’ most desired channels. All with data-first digital marketing.
A 2022 Salesforce Success Metrics study based on 3,706 customer interviews globally found that Salesforce Marketing Cloud led to a 27% decrease in the customer acquisition costs. Pay per click advertising, search engine optimization, social media marketing, lead generation of every sort is expensive. Businesses cannot afford to capture leads and then let them sit dormant in a database. Leads need to be worked while the iron is hot but how do you know when the iron is hot?
Predictive analytics with Salesforce Einstein and Salesforce Genie help, but you have to capture data, unify the data, and market intelligently. Summit Technologies has developed a Salesforce Marketing Cloud Quickstart implementation to help you get up and running quickly with Marketing Cloud.
Salesforce Marketing Cloud helps businesses automate engagement with leads and customers across channels saving time and money to deliver relevant content across email, web, mobile, and more. The tool aids in optimizing marketing performance with intelligent insights driving ROI with unified, AI-driven analytics. Salesforce Marketing Cloud enables you to personalize moments with real-time data. Summit Technologies can help your teams meet customers in the midst of moments that matter, unlocking value using real-time data across channels and teams and business units.
And once you convert those valuable leads into customers, Salesforce Marketing Cloud helps you build lasting relationships with them through scaled, personalized outreach, while aligning with your sales and service departments.
Einstein Key Accounts creates email audiences in half the time. Automated journeys built on carefully crafted and tested messages connect customers with relevant content across all channels. Einstein Insights accelerates the velocity of sales and shortens sales cycles with alerts and engagement insights. Marketing and sales align under a single platform giving you a 360 degree view of the customer and a journey that runs in the background freeing up your sales and marketing teams to close more deals.
Salesforce Marketing Cloud pulls in valuable data to let your segment leads and customers based on engagement with webinar, survey, and video apps. Account-based scoring and ABM analytics help marketing and sales align on key accounts.
Is it time for you to upgrade to Salesforce Marketing Cloud’s solutions for digital marketing? Summit Technologies has helped customers migrate to Marketing Cloud from Hubspot and implemented numerous industry specific Salesforce solutions. Our Salesforce Managed Services solutions provide ongoing support. Since 2016 we have been helping clients accelerate digital transformation with modern app architecture. All salesforce cloud integration projects are custom to the organization and Summit Technologies is a Silver Salesforce Integration Partner.