shannan
How Do You Build an ABM B2B Model?
Account based marketing for B2B identifies your best customers and finds prospects just like them to grow your business.
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shannan
- 5 days ago
- 2 min
How Einstein Lead Scoring Works in Your Data
Einstein Lead Scoring from Salesforce analyzes your data and guides sales reps to work with the best deals first.
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shannan
- 6 days ago
- 2 min
Personalization in Marketing
The importance of reaching your prospects with personalized messaging across all channels and platforms explained.
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shannan
- Mar 20
- 1 min
What is Sales Enablement? Why Should You Care?
Sales enablement for coaching and training all your reps into closing machines.
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shannan
- Mar 15
- 2 min
Use Storytelling Elements and Techniques
Powerful tools for creating engaging content with storytelling elements and techniques.
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shannan
- Mar 14
- 2 min
Quickly Launch New Retail Loyalty Experiences
A well thought out loyalty program retains customers but it doesn't have to take months to bring to market.
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shannan
- Mar 13
- 2 min
Journey Builder Entry Sources
Understanding the various entry sources for injecting contacts into Journey Builder journeys in Salesforce Marketing Cloud.
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shannan
- Mar 10
- 2 min
How to Utilize a CDP
How a customer data platform can connect all your customer data in a single source of truth for multiple business teams.
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shannan
- Mar 7
- 3 min
First Party Data Strategy
First party customer data is available regardless of the economy around you. Tap into this powerful business tool.
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shannan
- Feb 23
- 3 min
Picture The Perfect Drip Campaign
Drip campaigns reach targeted audiences with messages that wow. Here's how to create the picture perfect drip campaign.
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shannan
- Feb 21
- 2 min
Collect Customer Data Early and Often
A customer journey map full of regularly updated data is a great way to understand your customers.
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shannan
- Feb 16
- 1 min
Improve CX During Industry Uncertainties
Optimizing your digital platforms for great customer experiences
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shannan
- Feb 15
- 3 min
Executing Your Account Plan in Salesforce
An account plan blueprint is useful when it is a living, breathing document.
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shannan
- Feb 13
- 2 min
Cross Functionality and Excellent CX Experiences
Consistently amazing customer experiences come from a cross-functional collaboration. Salesforce and Summit Technologies can help.
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shannan
- Feb 8
- 3 min
Innovating At The Speed of Your Customer - Iterative Building
Digital transformation is iterative. It is never over. It is continually meeting the ever-changing needs of your customer.
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shannan
- Feb 4
- 2 min
Salesforce High Velocity is Now Sales Engagement
Salesforce High Velocity is now Sales Engagement and it is a powerful sales enablement tool.
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shannan
- Jan 28
- 2 min
Innovating At The Speed of Your Customer - Explore and Validate
The Fourth Industrial Revolution and innovating to meet your customer expectations.
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shannan
- Jan 14
- 5 min
Personalizing the Fan Journey to Build Lasting Relationships Through Value
Personalized fan journeys through omnichannel solutions engage and build loyalty. How are you meeting your fans' expectations?
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shannan
- Jan 13
- 1 min
Could Your Martech Stack Help You Retain Talent?
Your martech stack could be helping you retain sales talent. Let Summit Technologies show you how.
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shannan
- Jan 7
- 1 min
Salesforce Cadence
Sales Engagement is the Salesforce tool that speeds sales and deals closing using Salesforce Cadence.
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