SALESFORCE MARKETING CLOUD™
AND PARDOT™ CONSULTING
Salesforce Marketing Cloud, formerly known as ExactTarget, was acquired by Salesforce in 2013 along with its companion product Pardot. It is a CRM platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis. The platform includes predictive analytics to help make decisions such as what channel would be preferable for a given message. A component called Journey Builder helps marketers tailor campaigns to customers' behavior, needs, demographics and communication channel preferences.
Event-driven triggers initiate actions: when a customer joins a loyalty program, Marketing Cloud might be triggered to send a welcome message; other events could trigger data updates in the customer contact record. The Marketing Cloud can be connected to Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from different groups.
Summit Technologies is proficient at implementing all aspects of Salesforce Marketing Cloud. Our consulting team has relevant certifications in:
Marketing Cloud Consulting
Advanced Salesforce Administration
Platform App Builder
Some of the services we offer:
Marketing Automation Strategy Consulting
Marketing Cloud Setup and Configuration
Marketing Cloud integration with Salesforce
Configure Salesforce Marketing Campaigns
Integrate bulk email services like MailChimp and Constant Contact
Salesforce Marketing Cloud Implementation
Survey Monkey integration
What is Pardot?
Pardot is a business to business marketing automation platform by Salesforce. It offers a marketing automation solution that allows marketing and sales departments to create, deploy and manage online marketing campaigns from one central platform. It integrates tightly with the Salesforce Sales Cloud.
We have Pardot marketing automation experts ready to help you get the most out of your Pardot investment.