Technology and Account Based Marketing

Technology and Account Based Marketing

When moving into a new house, making connections with neighbors beyond a casual greeting benefits everyone. Similarly, when engaging large companies, business marketers need to connect with individuals and teams to win business. However, this requires capturing the heart and mind of everyone on the buying committee. Account-Based Marketing (ABM) can help by joining data management with marketing automation to create personalized campaigns for the B2B customers you most want to reach. With the right technology, marketers can execute their ABM strategy effectively.

Four ways Digital Marketing Technology can Help

Manage B2B Content Globally

Businesses managing multiple segments, brands, or geographies need to tailor legal disclaimers, copyright information, branding standards, and other business content wherever they have a presence. Pardot Business Units and Snippets allow marketers to customize content and maintain a global view of an account.

Use artificial intelligence (AI) to predict campaign success

Advanced AI capabilities can help evaluate past performance and use predictive data to guide your next steps. These data connectors allow marketing, sales, and service teams to quickly integrate data from various external sources and understand their audience on a more granular level.

Test before you launch

Pardot now offers developer sandboxes to help B2B marketers conduct tests before releasing new features to the world.

Lean on a Virtual Support Team

Bringing in a team of certified experts can provide guidance, support, and training long after implementation. This frees up teams to focus on more strategic projects and can be particularly helpful for teams spread out across geographies and brands.

Summit LLC looks forward to helping your company implement an account based marketing strategy.

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"Easy to Work With"
Angie W.

Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Mike and his team were extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

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Rachael H.

As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Mike and his team at Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to Mike’s credit for imparting his wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

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Catherine Z.

We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

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Paige B.

We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

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Annette H.

Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

"Transformation Data w/ Excellent Service"
Kay W.

The skill set and knowledge that Mike Leibrand has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Mike has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. He is timely and professional, and eager to learn about the why before telling us the what.

"Made our Dream CRM a Reality!"
Matt S.

Mike and his team at Summit Tech made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit Tech, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). Mike is a pro, from his accessibility and communication to industry knowledge and attitude, he never said 'no' to a request. When we encountered hiccups along the way he took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Mike and his team.

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