Technology and Account Based Marketing

Summit Blog What Sales Reps Expect from the CRM to Empower Deal Closing Speed
Technology and Account Based Marketing

When moving into a new house, making connections with neighbors beyond a casual greeting benefits everyone. Similarly, when engaging large companies, business marketers need to connect with individuals and teams to win business. However, this requires capturing the heart and mind of everyone on the buying committee. Account-Based Marketing (ABM) can help by joining data management with marketing automation to create personalized campaigns for the B2B customers you most want to reach. With the right technology, marketers can execute their ABM strategy effectively.

Four ways Digital Marketing Technology can Help

Manage B2B Content Globally

Businesses managing multiple segments, brands, or geographies need to tailor legal disclaimers, copyright information, branding standards, and other business content wherever they have a presence. Pardot Business Units and Snippets allow marketers to customize content and maintain a global view of an account.

Use artificial intelligence (AI) to predict campaign success

Advanced AI capabilities can help evaluate past performance and use predictive data to guide your next steps. These data connectors allow marketing, sales, and service teams to quickly integrate data from various external sources and understand their audience on a more granular level.

Test before you launch

Pardot now offers developer sandboxes to help B2B marketers conduct tests before releasing new features to the world.

Lean on a Virtual Support Team

Bringing in a team of certified experts can provide guidance, support, and training long after implementation. This frees up teams to focus on more strategic projects and can be particularly helpful for teams spread out across geographies and brands.

Summit LLC looks forward to helping your company implement an account based marketing strategy.

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Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Summit was extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

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