Organizing Data in Pardot For Long-Term Success
One the easiest things to start off on the wrong foot with in Pardot is ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Email Consent Tracking in Pardot
To simplify email consent tracking, Account Engagement is changing the prospect Opted Out field to ...
Summit and Salesforce Can Help You Build a Strong and Resilient Marketing Strategy
Resilient marketing is a strategy that helps businesses withstand and recover from economic downturns or ...
Automatic Deployment of Enhanced My Domains Coming to Salesforce Beginning January 2023
Spring ’23 release deployment starts in January 2023 (sandboxes) and February 2023 (production). With this ...
Account Based Marketing
Account-based marketing (ABM) is a powerful B2B marketing strategy that aims to target specific customers ...
Improve and Track Email Deliverability
Improving email deliverability doesn't have to be a mysterious process. By taking actionable steps, you ...
Technology and Account Based Marketing
When moving into a new house, making connections with neighbors beyond a casual greeting benefits ...
What’s the difference between Marketing Cloud and Pardot?
Salesforce Marketing Cloud and Salesforce Pardot are both marketing automation platforms designed to improve your ...
Key Elements of Narrative for your Content Marketing
From the earliest times, people have been drawn to stories. Cave drawings, fairy tales to ...
