Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Executing Your Account Plan in Salesforce

Executing Your Account Plan in Salesforce

Since a living account plan is an ongoing, dynamic document, the final step in ensuring ...
Summit Blog Time Tracking Solutions in Salesforce

Time Tracking Solutions in Salesforce

Does salesforce have a time tracking solution? Want to know how you can track time ...
Summit Blog Account Based Marketing

Account Based Marketing

Account-based marketing (ABM) is a powerful B2B marketing strategy that aims to target specific customers ...
Summit Blog ABM in Communications, Media, and Technology

ABM in Communications, Media, and Technology

In the world of B2B marketing, the landscape is constantly evolving and expanding within communications, ...
Summit Blog Improve CX During Industry Uncertainties

Put Your Customers at the Center of Everything You Do

Account-based marketing (ABM) has become a popular strategy among marketing and sales teams due to ...
Summit Blog Personalization in Marketing

CX Explained

CX, DX, UX and DUX all play a crucial role in determining a customer's overall ...
Summit Blog How Do You Build an ABM B2B Model

Thinking About Moving to an Account Based Marketing Model?

The longer you have been in marketing, the more you know, right? Yes. And no. ...
Summit Blog What Sales Reps Expect from the CRM to Empower Deal Closing Speed

Technology and Account Based Marketing

When moving into a new house, making connections with neighbors beyond a casual greeting benefits ...
Summit Blog Data Models that Work for Finance

Data Models that Work for Finance

Revenue reporting and accounts receivable management are crucial components of any finance operation, and they ...
Summit Blog Salesforce My Domain Change Post-Deployment Checklist

Email Marketing

Email communication plays a critical role in fostering a strong connection between your marketing and ...
Writing and Delivering Meaningful Content

Designing Email for Maximum Impact

Email has become one of the most popular forms of business communication, but with so ...