Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Alumni Relations and Fundraising With Salesforce

Alumni Relations and Fundraising With Salesforce

Gordon College, a Massachusetts-based institution, faced a challenge in managing information, engagement, and outreach with ...
Summit Blog Salesforce Customer 360 Overview

Salesforce Customer 360 Overview

Summit is pleased to introduce Salesforce Customer 360. Salesforce Customer 360 is a suite of ...
Summit Blog Improve CX During Industry Uncertainties

Delivering a Great Customer Experience

To deliver a great customer experience, CX teams must work closely with other departments and ...
Summit Blog Innovating At The Speed of Your Customer - Understand the Opportunity

Innovating At The Speed of Your Customer – Understand the Opportunity

We’re living through a period of profound transformation framed by rapid technological innovation and new ...
Summit Blog Executing Your Account Plan in Salesforce

Building an Account Plan in Salesforce

It is more costly to acquire a new customer than to keep an existing one. ...
Summit Blog Personalizing fan journey

Personalizing the Fan Journey to Build Lasting Relationships Through Value

Loyalty is a commodity in short supply. Sports brands are no stranger to the struggle ...
Summit Blog Could Your Martech Stack Help You Retain Talent

Could Your Martech Stack Help You Retain Talent?

Retention is a significant concern for sales organizations, as demonstrated by the fact that nearly ...
Summit Blog 10 Key Performance Indicators to Calculate Digital Transformation Success

10 Key Performance Indicators to Calculate Digital Transformation Success

If 2020 was the year of the pandemic, and 2021 was the year of learning ...
Summit Blog Salesforce Journey Builder Entry Sources

Salesforce Marketing Cloud Solutions for Digital Marketing

Marketing Cloud offers solutions for digital marketing, email marketing, social media marketing, customer journey mapping, ...
Summit Blog Keys to a Healthy Marketing Database

Keys to a Healthy Marketing Database

Data management isn’t the most exciting part of our jobs as sales and marketing professionals, ...
Summit Blog Building a Successful CRM From License Procurement to Launch

Building a Successful CRM From License Procurement to Launch

At Summit we believe everything should be right-sized. Your CRM solution should meet your needs ...
Summit Blog Salesforce Lightning Migration

Salesforce Revenue Cloud

What is Revenue Cloud? An end-to-end revenue management solution. So you can streamline your entire ...