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Vanguard Motor Sales

Vanguard Motor Sales

Vanguard Motor Sales LLC
migration from Dealer Accelerate

Vanguard Motor Sales LLC Migration from Dealer Accelerate to Salesforce Sales Cloud and SharinPix

About the Client

Vanguard Motor Sales is the nation’s premier American classic and muscle car dealership. Since 2004, they have sold thousands of cars to people all over the world.

The Challenge

Vanguard  was using Dealer Accelerate, a platform that limited visibility to both  historical and current inventory of vehicles and did not allow for  mobile, on-the-go access. Because of the sheer volume of cars and trucks  in the system, document and image management, as well as vehicle  history tracking, was very difficult for Vanguard. There was no single  source of data, and both operations and sales were spending valuable  time trying to find information. The vehicle purchasing team was unable  to leverage current and past information on vehicle offers and  purchases, and lacked mobile access when out in the field. The sales  team lacked the vehicle inventory information to properly anticipate and  prepare for upcoming offers. The executive team was not able to  forecast sales, and the management team spent hours each week manually  gathering data for reporting on key company metrics.

The Solution

Summit Technologies worked closely with Vanguard's staff to create and execute a project plan that included the following:

  • Centralized all buying team processes within one cloud based solution - Salesforce CRM,  including: lead entry, vehicle screening process, offers, vehicle sales  and marketing with third-party apps and tracking transport information  and hand off to operations team

  • Designed  and built custom objects to track each vehicle's specifications, offer  and sales history, including photos and documents

  • Uploaded data for tens of thousands of vehicle transactions from previous system

  • Loaded over one million vehicle images to SharinPix, new on-platform image management solution

  • Built reports to support the Field & Executive teams, in particular:
    Vehicles that do not complete screening process
    How many offers accepted
    Vehicle elimination reasoning

  • Provided  comprehensive administrator & user training to ensure Vanguard Auto  Sales team can use Salesforce proficiently after project go-live

Result for Our Client

The  Vanguard Salesforce CRM implementation was a big success! The client was  up and running in the new system within a few months. Client users have  responded very positively to Salesforce and the client admins are  finding it easier than ever before to support their users and extend the  solution as needed to ensure it keeps up with the demands of their  business. Summit Technologies remains engaged with the client to provide additional optimization and support as their business grows and evolves.

In Our Client's Words...

"Summit Technologies really took the time to understand our business model and the way we work day-to-day. Most others we interviewed with gave broad-stroked answers and solutions to problems they didn't care to learn about. Summit did what they said they could do and then some. Would highly recommend!"

Related Summit Technologies Services

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