Salesforce Marketing Cloud Solutions for Digital Marketing

Salesforce Marketing Cloud Solutions for Digital Marketing

Marketing Cloud offers solutions for digital marketing, email marketing, social media marketing, customer journey mapping, marketing analytics, marketing automation, and B2B marketing to help you personalize customer communications across every digital touchpoint — from anywhere.

Win customers. Engage more efficiently. Build lifelong trusted relationships. Interact on your customers’ most desired channels. All with data-first digital marketing.

Summit LLC helped one client implement Salesforce Marketing Cloud to accurately segment and market to their target prospects and customers. Read more.

A 2022 Salesforce Success Metrics study based on 3,706 customer interviews globally found that Salesforce Marketing Cloud led to a 27% decrease in the customer acquisition costs. Pay per click advertising, search engine optimization, social media marketing, lead generation of every sort is expensive. Businesses cannot afford to capture leads and then let them sit dormant in a database. Leads need to be worked while the iron is hot but how do you know when the iron is hot?

Predictive analytics with Salesforce Einstein and Salesforce Genie help, but you have to capture data, unify the data, and market intelligently. Summit has developed a Salesforce Marketing Cloud Quickstart implementation to help you get up and running quickly with Marketing Cloud.

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Salesforce Marketing Cloud helps businesses automate engagement with leads and customers across channels saving time and money to deliver relevant content across email, web, mobile, and more. The tool aids in optimizing marketing performance with intelligent insights driving ROI with unified, AI-driven analytics. Salesforce Marketing Cloud enables you to personalize moments with real-time data. Summit can help your teams meet customers in the midst of moments that matter, unlocking value using real-time data across channels and teams and business units.

And once you convert those valuable leads into customers, Salesforce Marketing Cloud helps you build lasting relationships with them through scaled, personalized outreach, while aligning with your sales and service departments.

How?

Einstein Key Accounts creates email audiences in half the time. Automated journeys built on carefully crafted and tested messages connect customers with relevant content across all channels. Einstein Insights accelerates the velocity of sales and shortens sales cycles with alerts and engagement insights. Marketing and sales align under a single platform giving you a 360 degree view of the customer and a journey that runs in the background freeing up your sales and marketing teams to close more deals.

Salesforce Marketing Cloud pulls in valuable data to let your segment leads and customers based on engagement with webinar, survey, and video apps. Account-based scoring and ABM analytics help marketing and sales align on key accounts.

Is it time for you to upgrade to Salesforce Marketing Cloud’s solutions for digital marketing? Summit has helped customers migrate to Marketing Cloud from Hubspot and implemented numerous industry specific Salesforce solutions. Our Salesforce Managed Services solutions provide ongoing support. Since 2016 we have been helping clients accelerate digital transformation with modern app architecture. All salesforce cloud integration projects are custom to the organization and Summit is a Silver Salesforce Integration Partner.

Ready to Chat?

Get a jumpstart by connecting with one of Summit's Salesforce Certified Experts today.

"Easy to Work With"
Angie W.

Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Mike and his team were extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

"Mind Blowing!"
Rachael H.

As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Mike and his team at Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to Mike’s credit for imparting his wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

"BEST Salesforce Consultant Available"
Catherine Z.

We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

"Did a Wonderful Job"
Paige B.

We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

"Great Learning and Implementation"
Annette H.

Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

"Transformation Data w/ Excellent Service"
Kay W.

The skill set and knowledge that Mike Leibrand has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Mike has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. He is timely and professional, and eager to learn about the why before telling us the what.

"Made our Dream CRM a Reality!"
Matt S.

Mike and his team at Summit Tech made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit Tech, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). Mike is a pro, from his accessibility and communication to industry knowledge and attitude, he never said 'no' to a request. When we encountered hiccups along the way he took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Mike and his team.

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