Put Your Customers at the Center of Everything You Do

Put Your Customers at the Center of Everything You Do

Account-based marketing (ABM) has become a popular strategy among marketing and sales teams due to its effectiveness in a new world with tighter budgets, fewer resources, and high customer expectations. In order to efficiently engage with customers, optimize performance, and reduce costs, brands must make every moment count and offer personalized, real-time customer experiences. B2B marketers are increasingly seeking ways to drive revenue from high-value accounts and the most effective approach is to align marketing, sales, and service teams with an ABM strategy.

ABM is a B2B marketing strategy that focuses on specific customers or accounts, using multiple highly personalized campaigns to engage with them on an individualized level. ABM involves close alignment across marketing, sales, and service, and can be implemented by any B2B company with the right technology and processes in place. Account based marketing can fit nicely into your omnichannel marketing plans.

There are different types of ABM programs based on business goals, including 1-to-1, 1-to-few, and 1-to-many programs. 1-to-1 programs focus on accounts with high revenue potential and require significant investment, while 1-to-few campaigns are more targeted and focus on connecting with accounts that share similar pain points, buying groups, and business goals. 1-to-many programs identify potentially hundreds of accounts within a target market and rely on a scaled approach to reach them with a personalized message.

ABM is an efficient and effective strategy that helps businesses build trust and increase the lifetime value of customer relationships. As the approach evolves, it is becoming more inclusive and expanding to include everyone involved in the strategy, with terms like “Account-Based Engagement” or “Account-Based Experience” being used to reflect this shift.

Summit LLC can help you implement an ABM marketing strategy with your Salesforce CRM solution. Contact us today. Whether you are just implementing Salesforce or tuning Salesforce for high performance, Summit can help.

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Angie W.

Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Mike and his team were extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

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Rachael H.

As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Mike and his team at Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to Mike’s credit for imparting his wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

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Catherine Z.

We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

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Paige B.

We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

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Annette H.

Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

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Kay W.

The skill set and knowledge that Mike Leibrand has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Mike has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. He is timely and professional, and eager to learn about the why before telling us the what.

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Matt S.

Mike and his team at Summit Tech made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit Tech, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). Mike is a pro, from his accessibility and communication to industry knowledge and attitude, he never said 'no' to a request. When we encountered hiccups along the way he took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Mike and his team.

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