What’s the difference between Marketing Cloud and Pardot?
Salesforce Marketing Cloud and Salesforce Pardot are both marketing automation platforms designed to improve your omnichannel communication with leads and contacts, but they have some key differences.
Salesforce Marketing Cloud is a comprehensive platform that includes a range of features for email marketing, social media marketing, mobile marketing, and other types of marketing automation. It is geared towards enterprise-level organizations and offers a wide range of integrations with other Salesforce products in the Salesforce ecosystem.
Salesforce Pardot, on the other hand, is a more streamlined platform focused traditionally on B2B marketing automation. It includes features for lead generation, lead nurturing, and lead scoring, as well as integrations with Salesforce. Pardot is designed for small to medium-sized businesses and is typically more affordable than Marketing Cloud.
Overall, Salesforce Marketing Cloud is a more comprehensive platform with a wider range of features, while Salesforce Pardot is a more specialized platform focused on B2B marketing automation.
But is that the whole story?
Salesforce Marketing Cloud and Pardot are both automation and digital analytics platforms, but they are geared towards different audiences and have some key differences.
Pardot is a B2B marketing automation platform with a focus on marketing and sales alignment, lead management, and marketing campaigns. Marketing Cloud, on the other hand, is more geared towards B2C companies and offers greater capabilities in social media marketing and advertising, as well as SMS campaigns.
While Pardot is primarily an email marketing platform, Marketing Cloud includes a range of modules for different areas of digital marketing, such as Email Studio, MobileConnect, Social Studio, Advertising Studio, and Journey Builder.
Ultimately, the right platform for your business will depend on your needs and goals, as well as the size of your database, the type of marketing channels you use, and the length of your sales cycle. Both Pardot and Marketing Cloud can be use
ful for different types of businesses, but it is important to consider the specific features and capabilities of each platform before making a decision.
In some cases, both Marketing Cloud and Pardot - now known as Marketing Cloud Account Engagement - can be useful marketing and engagement tools for your company. Summit Technologies can help you select the one that is best for your business, or we can implement both.