top of page
  • Writer's pictureshannan

Technology and Account Based Marketing

When moving into a new house, making connections with neighbors beyond a casual greeting benefits everyone. Similarly, when engaging large companies, business marketers need to connect with individuals and teams to win business. However, this requires capturing the heart and mind of everyone on the buying committee. Account-Based Marketing (ABM) can help by joining data management with marketing automation to create personalized campaigns for the B2B customers you most want to reach. With the right technology, marketers can execute their ABM strategy effectively. Here are four ways digital marketing technology can help:

Utilizing Salesforce technology  and tools to win at account based marketing.

Manage B2B content globally: Businesses managing multiple segments, brands, or geographies need to tailor legal disclaimers, copyright information, branding standards, and other business content wherever they have a presence. Pardot Business Units and Snippets allow marketers to customize content and maintain a global view of an account.

Summit Technologies LLC looks forward to helping your company implement an account based marketing strategy.

Recent Posts

See All


bottom of page