Salesforce Marketing Cloud has introduced new features to enhance real-time personalization, automation, and intelligence in its marketing efforts. These features are powered by Salesforce Genie, a hyperscale real-time data platform that helps companies create personalized experiences for customers across the entire customer journey, from marketing to sales, commerce, and service.
One key feature of Salesforce Genie is the Marketing Cloud Customer Data Platform, which connects real-time data from Salesforce and external sources to create a unified customer profile. This data can then be used to create precision segments for marketing efforts and can be integrated with platforms like Snowflake and Meta to deliver more personalized and efficient marketing.
In addition to the Customer Data Platform, Salesforce Marketing Cloud has also introduced automation and intelligence capabilities, such as automated data preparation, and new integrations with partners on the AppExchange to help build a first-party data foundation in the cookieless future.
These innovations will help companies deliver relevant and timely messaging to their customers, save time and money with automated engagement across channels, and gain insights into customer behavior to optimize marketing efforts.
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