Salesforce and the Connected Health Consumer
In today's healthcare landscape, patients expect to have access to care from anywhere and to be able to view their comprehensive medical information in a single place. However, trust in the healthcare industry remains low, with only 23% of consumers fully trusting the industry according to Salesforce's 2021 Connected Health Consumer Report.
To address this issue and meet patient expectations, healthcare providers must personalize their services and gain a holistic understanding of their patients' needs.
One way to do this is by using a customer relationship management (CRM) platform, such as Salesforce's Connected Health Consumer solution. This platform allows healthcare providers to consolidate clinical and nonclinical patient information into a single console, enabling them to make more informed decisions about care. It also allows providers to enhance their capabilities, such as by launching chatbots to triage patients during a pandemic. By adopting a CRM platform and using data efficiently, healthcare providers can improve service, collaboration, and operational efficiencies, ultimately helping to build trust with their patients.
Summit Technologies has a track record of implementing Salesforce's CRM solutions in healthcare, leading to more connected health consumer experiences.