How Healthcare CRM Enables Consumers and Builds Trust
To revolutionize the healthcare industry and enhance the experiences of all stakeholders, a strong focus on fostering trust through personalization is crucial. Patients do not want to be treated like - or even feel like - they are just a number or a chart. They want to experience a personalized treatment plan.
This can be achieved by seamlessly integrating electronic health records (EHRs) and claims data to create a 360-degree view of each healthcare consumer. By utilizing the power of application programming interfaces (APIs), organizations can access complete consumer information in real-time, collaborate effectively, make informed care decisions, and avoid gaps in care.
Incorporating cutting-edge healthcare customer relationship management (CRM) platforms equipped with AI and advanced analytics can provide actionable insights that elevate patient and member interactions. For example, Community Health Choice (CHC) in Texas has adopted Salesforce's Health Cloud to provide comprehensive care to its members by fully integrating clinical and claims data to generate a comprehensive view of each patient.
Connected experiences can strengthen trust, increase retention, and ultimately drive better health outcomes and business results for healthcare organizations. By implementing these strategies, healthcare organizations can improve the overall quality of care and create a more positive experience for patients, providers, and other stakeholders.
Summit Technologies LLC can help you customize your Salesforce org to create experiences for all your patients building trust and long term satisfaction.