How a Family Coffee Business Boosted Its Online Business Growth
Bitty & Beau’s Coffee, a unique coffee shop chain that prioritizes employment opportunities for individuals with intellectual and developmental disabilities, has become a shining example of how technology can help businesses navigate challenging times.
Founded by Amy and Ben Wright in Wilmington, North Carolina, the chain has now expanded to several locations across the East Coast, including Charleston, South Carolina, Annapolis, Maryland, and Savannah, Georgia.
In the midst of the COVID-19 pandemic, the Wrights faced a significant challenge as they had to temporarily close their shops and lay off employees. However, they found a way to adapt and overcome this obstacle by utilizing Salesforce's Service Cloud and Experience Cloud to shift their business model to an ecommerce platform while maintaining a personalized service experience.
Thanks to Salesforce's Customer 360 solution, Bitty & Beau’s Coffee was able to continue supporting individuals with disabilities while providing a warm and welcoming experience for their customers. This approach paid off as the company experienced higher year-over-year sales and announced three franchise locations in 2020.
The success of Bitty & Beau’s Coffee demonstrates how technology can help businesses overcome obstacles and thrive, even in the midst of a pandemic. It also highlights the importance of companies prioritizing social responsibility and inclusivity in their operations. By providing employment opportunities to individuals with disabilities, Bitty & Beau’s Coffee has not only created a unique and welcoming atmosphere but has also made a positive impact on its local communities.