Email communication plays a critical role in fostering a strong connection between your marketing and sales teams and your top accounts. With effective planning and customized templates, you can deliver highly personalized messages that resonate with your target accounts.
To create successful account-based marketing campaigns, it's important to remember that you're marketing to multiple individuals across an account rather than a single lead. This requires building out multiple nurture campaigns based on criteria such as persona, title, industry, region, or company size. By anticipating the questions each role may have and answering them through your content, you can provide a tailored experience that speaks directly to their needs.
For sales email templates, it's essential to ensure that members of target accounts feel understood and heard. Editable templates that allow sales reps to customize content as needed while maintaining consistent brand elements, such as letterhead, font sizes, and email signature banners, can help achieve this.
When reaching out to a new account, make sure to invest time in researching the individual and understanding their interests. Leveraging social listening and follow-up messaging can help you craft a personalized and targeted email template that resonates with your target account. Provide valuable insights and resources that speak to their specific pain points and goals, and invite them to discuss how you might be able to help them achieve their objectives.
Overall, by focusing on delivering highly personalized and targeted messages, you can foster strong connections with your top accounts and drive better results for your business.
Below are some great email marketing examples.
Hi Susan,
Thanks for accepting my LinkedIn request. I read your recent article about consolidation in the healthcare industry. As I’m sure you know as a leading CMO at Makana Health, these consolidations are making it harder than ever to build long-term relationships with physicians.
That’s why our team put together this new resource, “The Healthcare and Life Sciences Guide to Account-Based Marketing.” This guide offers innovative solutions for building customer relationships in the healthcare industry that can help you tackle the problems created by consolidation.
What does your schedule look like this week? I’d love to set up 15 minutes to learn more about your goals and discuss how I might be able to help you create a marketing strategy to grow customer relationships.
Best,
Sally Sales Rep
Hi [FIRST NAME],
One customer of ours, [recognizable customer in similar region/industry/size], uses our [product/service] to grow their business. I thought you might be interested in learning more about their story and how they’ve partnered with [your company name] to achieve XX% ROI.
I think our team could help [account name] achieve similar results. Let me know if you have 30 minutes next week to chat.
Best,
[NAME]
[PHONE]