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Economic Challenges And Data To Win The Sale


Customer data keeps businesses a step ahead during economic challenges

Businesses are facing economic challenges this year, and many are turning to data and automation to stay resilient. By collecting the right ecommerce data at the right moments, businesses can create more efficient and personalized shopping experiences for their customers. Digital leaders, who consider digital commerce key to their success, are more likely to effectively use data to personalize and automate processes. In fact, 56% of customers expect personalized offers, so it's important for businesses to upgrade their approach to data and automation now. To do this, businesses can invest in tools for end-to-end automation, artificial intelligence, and real-time engagement, and ensure that all data flows into a single unified platform to be used as a single source of truth. This allows businesses to deliver intelligent, personalized experiences and create a VIP shopping experience for every customer.



The key to operational excellence is to collect the right ecommerce data at the right moments. You can use the insights to create more efficient, personalized shopping experiences. Data can help optimize every step of the journey, from storefront search to checkout to order management. Those relevant product recommendations that make customers feel understood and increase average order value? They’re powered by data. What about breezy purchase experiences like one-click checkout? Also powered by data.


Digital leaders — organizations that consider digital commerce key to their success — know data strategies for personalization and automation are critical. In fact, they’re 1.7 times more likely than their less technologically savvy peers to effectively use data to personalize commerce experiences. They’re also 1.6 times more likely to successfully use data to automate processes.


Personalized commerce experiences are no longer a nice-to-have. In fact, 56% of customers expect offers to always be personalized. With so much hinging on customer data, it’s critical to upgrade your approach now to prepare for the future. The shift to greater privacy regulations and a cookieless internet is imminent, and getting a jumpstart will help bolster your success.


Personalize at scale with automated, intelligent, and real-time tools

After you develop a strategy for collecting customer data, know where to look for actionable insights and how to scale. To get started, invest in the right tools for end-to-end automation, artificial intelligence (AI), and real-time engagement.


The average company runs 976 different applications. That’s a lot of data flowing in from a lot of different channels. To harmonize it all, make sure the information funnels to one unified platform where it can be used as a single source of truth. This ensures that the right ecommerce data fuels features like predictive intelligence, personalized offers, and targeted campaigns. Ultimately, you can deliver intelligent commerce everywhere and create VIP shopping experiences that feel like magic for every customer.



Summit Technologies is a Columbus, Ohio based Salesforce Consulting Partner consisting of a talented and creative team of Salesforce certified Consultants, Developers, Analysts and Project Managers. We specialize in building innovative solutions for our clients within the Salesforce family of products including Sales Cloud, Service Cloud, Marketing Cloud, CPQ/Revenue Cloud, Experience Cloud, Nonprofit Cloud, Education Cloud, Marketing Cloud Account Management (formerly Pardot) and Field Service Lightning. Summit Technologies' strategic services solutions bring custom Salesforce technology to work for your business.

Our leadership team has over 40 years of CRM experience designing sales and marketing automation solutions for growing organizations. We actively listen to and work with our clients to craft technology solutions tailored to their specific needs, rather than a one-size-fits-all approach.

We work with many industries, including: nonprofit, small businesses, higher education, transportation and logistics, insurance, healthcare, retail, telecommunications and municipal and state government.


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