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CX Explained


Customer experience explained

CX, DX, UX and DUX all play a crucial role in determining a customer's overall perception of a brand. CX is the overarching experience that encompasses all interactions a customer has with a brand across all channels, while DX specifically refers to digital interactions. UX focuses on the design and functionality of a specific product or service, and DUX specifically pertains to digital touchpoints.


In today's digital landscape, providing a seamless and positive DUX is more important than ever. With the rise of e-commerce and online interactions, customers expect a smooth and convenient experience when interacting with a brand digitally. Additionally, the COVID-19 pandemic has accelerated the need for digital transformation, making it crucial for companies to invest in their DUX.


To achieve success in delivering a great DUX, brands should focus on four core elements: user-centered design, personalization, accessibility, and continuous improvement. By putting the user at the center of the design process, personalizing interactions, ensuring accessibility for all users, and constantly seeking feedback and making improvements, brands can create a positive and seamless DUX that will ultimately lead to satisfied customers and increased brand loyalty.


Summit Technologies LLC wants to work with your business to empower you to deliver amazing customer experiences with Salesforce.


Summit Technologies is your Salesforce implementation partner and our discovery process ensures we build a Salesforce solution for your business that incorporates everything you need, customized for your business model, and nothing that you don’t need.


Summit Technologies is a Columbus, Ohio based Salesforce Consulting Partner consisting of a talented and creative team of Salesforce certified Consultants, Developers, Analysts and Project Managers. We specialize in building innovative solutions for our clients within the Salesforce family of products including Sales Cloud, Service Cloud, Marketing Cloud, CPQ, Experience Cloud, Nonprofit Cloud, Education Cloud, Pardot, Field Services and Salesforce Communities. Summit Technologies strategic services solutions bring custom Salesforce technology to work for your business.






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