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Creating Personalized Experiences in Healthcare

By Shannan Hearne, Summit Technologies Marketing Specialist


Personalization is a crucial component in enhancing engagement and building trust between healthcare providers and patients. By creating customized communications and experiences based on patient demographics, health status, and preferences, healthcare organizations can establish themselves as trusted partners in their patients' health journeys.



Personalized Experiences in Healthcare with Salesforce 360 degree customer view

One way to achieve personalization is through the use of data insights to access rich audience information, optimize physician relationships, and enhance acquisition. Salesforce's Health Cloud can be used to connect siloed systems, allowing healthcare providers to create a 360-degree view of their patients and deliver more personalized care. Additionally, marketing automation tools can be used to deliver personalized communications to the physician community at scale.


Creating tailored journeys, utilizing omni-channel communication, and automating workflows can also be effective in personalizing the healthcare experience. By leveraging these strategies, healthcare providers can improve trust and retention, ultimately resulting in better health and business outcomes. Overall, personalization is a powerful tool for healthcare providers to build trust and improve patient outcomes.



Summit Technologies is your Salesforce implementation partner and our discovery process ensures we build a Salesforce solution for your business that incorporates everything you need, customized for your business model, and nothing that you don’t need.


Summit Technologies is a Columbus, Ohio based Salesforce Consulting Partner consisting of a talented and creative team of Salesforce certified Consultants, Developers, Analysts and Project Managers. We specialize in building innovative solutions for our clients within the Salesforce family of products including Sales Cloud, Service Cloud, Marketing Cloud, CPQ, Experience Cloud, Nonprofit Cloud, Education Cloud, Pardot, Field Services and Salesforce Communities. Summit Technologies strategic services solutions bring custom Salesforce technology to work for your business.




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