Could Your Martech Stack Help You Retain Talent?
Retention is a significant concern for sales organizations, as demonstrated by the fact that nearly 25% of reps were either looking for or planning to look for a new job within 12 months as of September 2022. This trend is concerning, especially considering that nearly half of reps were open to leaving their current positions if a better opportunity presented itself.
One way companies are trying to address this retention issue is by focusing on how to make sales professionals feel supported and set up for success, even when resources are tight. According to a survey of sales leaders, 85% reported struggling to secure a budget for needed headcount. This number could potentially increase if economic shifts force companies to cut down on operating expenses.
Another way companies are attempting to overcome these challenges is by leveraging martech solutions. By using technology to streamline processes, automate repetitive tasks, and provide sales reps with the tools and resources they need to succeed, organizations can improve retention rates and keep their sales teams motivated and engaged. So, investing in martech solutions can be a valuable strategy for sales organizations looking to retain top talent and drive business success.
Salesforce and Summit Technologies provide custom integrations to empower your sales team to work smarter, not harder. Consider upgrading your martech stack with Salesforce and Summit Technologies. Salesforce tools like Experience Cloud make for greater customer experiences and help your sales team do more.