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Change Management and Ecommerce

Change Management for the Ecommerce Industry

By Shannan Hearne, Summit Technologies Marketing Specialist

Ecommerce refers to the buying and selling of goods and services online. Change management, on the other hand, is the process of preparing, supporting, and equipping employees to effectively adapt to new initiatives or changes in the workplace. The success of ecommerce initiatives depends largely on effective change management strategies that ensure employees are adequately prepared for inevitable changes.

When planning for change management, it is important to anticipate potential resistance and understand how each team will be affected. Failure to properly manage change and level set expectations can result in ambiguity, low morale, declining productivity, decreased efficiency, employee turnover, and lost revenue.

One effective approach to getting teams on board with new ecommerce initiatives is to tap into personal and social motivators by answering the question, "What's in it for me?" This approach emphasizes the unique needs and benefits of each team and individual employee.

To successfully implement change, it is important to define the change strategy, build a change management team, create a communication plan, coach and train change agents, and collect and analyze feedback. Continuous evaluation is crucial for success.

Overall, effective change management is essential for the success of ecommerce initiatives. By taking a systematic and thoughtful approach, organizations can successfully navigate changes and ensure their employees are equipped to thrive in a rapidly evolving business landscape.

Summit Technologies LLC has been aiding companies in technology development and change management since 2016. Whether you are seeking assistance with a Salesforce implementation or a managed services solution provider, Summit Technologies is here to help.

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