A Real-Time CRM
With Dreamforce 2022, Salesforce introduced Genie, providing you with real-time visibility into your customers. Genie, signified by an iconic wizard-robed rabbit, allows Salesforce users to connect, harmonize, engage, and provide magical experiences for their customers.
Genie takes all your Salesforce CRM data, connects it at scale from any application, data stream or device, and integrates it with out-of-the-box connectors.
Genie allows you to automatically harmonize all your data into a single customer graph, harmonizing your data.
Genie enhances customer engagement giving every Salesforce user and department a unified customer profile to provide the most appropriate activity to each customer through every step of their journey.
Finally, Genie helps you create magical experiences for your customers at critical junctures where milliseconds can matter the most.
Genie’s Flow tools utilize orchestration to coordinate multi-user, multi-step workflows. Flow provides collaboration via Slack. Flow integrates data from any system with clicks not coding. Flow automates repetitive tasks with Flow RPA which is powered by Mulesoft. And Flow creates guided industry specific experiences with OmniStudio.
Paired with Sales Cloud Einstein, Flow gives you deep insights into your customers based on previous interactions. You can use these insights to create stronger relationships, score and rank leads and cases, and design campaigns that fill pipelines. Get more done in less time with intelligent case classification, smart next actions, and the answers and information needed to pair artificial intelligence with the Salesforce platform.
Genie’s real-time data from any source creates a powerful customer 360 degree view based on in-the-moment customer behavior. What kind of customer experiences could you deliver with full visibility into their wants and needs?
Finally with Genie and Flow, Salesforce introduces Hyperforce. Hyperforce is a brand new infrastructure architecture that unifies the foundations of various clouds and allows Salesforce to scale rapidly and securely using public cloud partners. By leveraging their public cloud partners, Salesforce can expand quickly while meeting local data storage requirements. With Hyperforce you can use common tools, deployment patterns, security practices, and software development processes.
Hyperforce gives you B2B and B2C scaling power. With the elasticity of public cloud, Salesforce can scale more quickly which gives you more flexibility and efficiencies.
Hyperforce is available with core Salesforce Services including Sales Cloud, Service Cloud, Experience Cloud, Chatter, and Lightning Platform. Hyperforce is available with Tableau CRM, Einstein Discover, Consumer Goods Cloud, Manufacturing Cloud, Service Cloud Voice, Customer 360 (CDP) audiences, managed packages branded as Salesforce CPQ and Salesforce Billing, Health Cloud, Financial Services Cloud, Sustainability Cloud, Salesforce Maps, and the Field Service Managed Package.
According to Salesforce, Hyperforce is currently available in India, Australia, Canada, Japan, Singapore, Germany, France, and Brazil for Salesforce Core Services (“Core”). Customer 360 Audiences (CDP) is live on Hyperforce in the US and Germany.
Salesforce Genie, Salesforce Flow, and Salesforce Hyperforce give you a real-time CRM with artificial intelligence and local data storage.