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What is Customer 360 And What Can It Do For You?

Salesforce Customer 360 is the suite of products and services that provide you with a complete 360 degree view of your customer and the power to connect with them for all the moments that matter.

Obtaining a 360 degree customer view with Salesforce CDP

With Salesforce Customer 360 as the hub of your Salesforce ecosystem your customer is always at the center of your business and every decision you make. The world’s number one Customer Relationship Management platform unites marketing, sales, commerce, service, IT and analytics in one unified platform and provides a single, shared view of every customer. All on one integrated platform, configured to work with your business model by Salesforce solutions partners like Summit Technologies, LLC.

This centralized data model keeps your customer at the center of your business where they expect connected, personalized experiences across your company. Every touch point. Every platform. Every interaction. Summit Technologies can enable you to grow with this 360 customer view connecting each data stream so no matter whether sales, service, or support anyone who is connecting with your customers is connecting in a personalized manner.

The digital transformation when you deploy Salesforce Customer 360 customized for the way you do business creates customer interactions that “wow” every time. With Salesforce’s customized reports and dashboards no matter how you interact with your customers the KPIs that matter most will be visible in real-time at a glance.

What is digital transformation?

Digital transformation is the process of using digital technologies to fundamentally change how an organization operates and delivers value to its customers. It involves the integration of digital technology into all areas of a business, fundamentally changing how the business operates and delivers value to customers.

Digital transformation can take many forms, depending on the specific goals of the organization.

Some common examples include:

Automating business processes: Using technology to streamline and automate manual processes, such as invoicing, payroll, and customer service.

Enhancing customer experience: Using technology to improve the customer experience, such as by providing personalized recommendations or offering self-service options.

Improving decision-making: Using data and analytics to make more informed business decisions.

Enhancing communication and collaboration: Using technology to improve communication and collaboration within the organization and with customers and partners.

Overall, digital transformation is about using technology to drive innovation, increase efficiency, and deliver a better customer experience. It requires a holistic approach that involves changes to people, processes, and technology. Summit Technologies has been helping organizations cross the digital transformation barriers since 2016.

Salesforce is a customer relationship management (CRM) platform that enables organizations to manage and track their customer interactions and data throughout the customer lifecycle. It provides a single, unified platform for sales, customer service, marketing, and more, which can help organizations streamline their operations and improve the customer experience.

Salesforce can enable digital transformation in a number of ways:

Streamlining processes: Salesforce can automate and streamline business processes, such as lead generation, sales forecasting, and customer service, which can help organizations become more efficient and productive.

Enhancing customer experience: Salesforce's customer relationship management tools can help organizations personalize the customer experience and provide a single view of the customer across departments.

Improving decision-making: Salesforce's analytics and reporting tools can help organizations make data-driven decisions by providing insights into customer behavior and preferences.

Enhancing communication and collaboration: Salesforce's collaboration tools can help teams stay connected and work together more effectively, even when they are not in the same location.

Overall, Salesforce can help organizations transform how they interact with customers and drive innovation and efficiency across the organization.

With Salesforce’s Customer 360 and custom Salesforce implementations from Summit Technologies, LLC you can transform your organization and provide amazing customer experiences through every touchpoint of the customer lifecycle.

With its fully customizable features, Salesforce can be implemented for digital transformation for your business across all these industries and more:

Financial Services



What is the most amazing? According to the 2022 Salesforce Multi-Cloud ROI study based on over 1600 Salesforce customer interviews 98% of the customers who implemented Salesforce Customer 360 met or exceeded their ROI goals!

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