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  • Writer's pictureshannan

Manage and Share Content in Salesforce Marketing Cloud Social Studio

Publishing with Salesforce Social Studio

"Streamline Your Social Media Strategy with Social Studio Publish"

Social media management just got a whole lot easier with Salesforce Social Studio Publish. This powerful tool gives you the ability to share and reuse content with your team, ensuring consistent messaging and saving time. But that's not all, Social Studio Publish also provides a streamlined approval process for your posts, giving you peace of mind that your content is on-brand and approved before it goes live.

Share and Reuse Content Effortlessly

Gone are the days of starting from scratch every time you need to create a new post. With Social Studio Publish, you can easily share and reuse content with your team. You have two options to choose from: drafts or shared content. Use drafts to save a post that is in progress, and shared content to make previously published content available for reuse. All you need to do is locate the post you want to share, click the reuse icon, and adjust it as needed. Want to reuse shared content? Simply navigate to the post in the Shared Content folder, edit it, and post away!

Streamline Approvals with Approval Workflow

Do you need to have your content approved by someone else before it goes live? Social Studio Publish has you covered with its approval workflow feature. As a workspace admin or superuser, you can create new approval rules for your Publish content, specifying who the approver is, and what conditions need to be met for the post to be approved. The approver will receive an email and a Social Studio notification when a post is ready for review, and the post will not be published until it is approved by all reviewers.

Troubleshoot with Ease

If a post doesn't publish, don't worry. Social Studio Publish will send you a notification, and you can quickly troubleshoot the issue by navigating to the post and clicking Manage Errors. The post inspector will show you all the error details, and if the retry option is available, you can try posting it again.

Social Studio Publish is the ultimate tool for streamlining your social media strategy. From sharing and reusing content to the streamlined approval process, you'll be able to create and publish high-quality content with ease.


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