SALESFORCE PARDOT™

QUICKSTART IMPLEMENTATION

pardot quickstart implementation

What is Pardot?

Pardot is a business to business marketing automation platform by Salesforce (it was acquired along with ExactTarget, since rebranded as Marketing Cloud, in 2013). It offers a marketing automation solution that allows marketing and sales departments to create, deploy and manage online marketing campaigns from one central platform. It integrates tightly with the Salesforce Sales Cloud. It's primary function is lead qualification, scoring and nurturing through marketing automation. It is aimed at small and medium sized businesses that generated a lot of leads.

Go Live with Pardot in Two Weeks!

Summit Technologies Pardot QuickStart implementation is the best way to quickly get started with Pardot and receive a fast return on your investment. Our Pardot QuickStart is a little different than our other QuickStarts as it is much more training-intensive. Most of our clients intend to administer their own marketing automation solution, and we give you the tools to do so without relying on a third party for routine marketing needs. We do all the one-time setup and configuration chores, then teach your team how to get the most out of Pardot.

Our Salesforce™ Certified professionals get to know your company and map your marketing automation requirements to Pardot functionality, following best practices.

What's included in our Pardot QuickStart package?

After we review your marketing automation requirements, we create an implementation plan, which we review with you to ensure that we account for all of your requirements.

We then get to work customizing Pardot to your requirements including:

  • Marketing Automation Discovery

  • Integrate Pardot with Salesforce via Pardot Connector

  • Configure Users

  • Map Salesforce Standard and Custom Fields to Pardot

  • Modify Lead and Contact pages to include Pardot

  • Implement Email Authentication

  • Configure Lead Scoring as needed

  • Assist in the implementation of Website Tracking Code to Log Visitor Activity

  • Assist in creating a Vanity Tracker Domain (CNAME) for Branded Pardot Hosted Links

Finally, we hand off your new Pardot platform to you with an intensive two hour web based training sessions. After the training is complete you will be able to:

  • Create Landing Pages

  • Create Drip Campaigns

  • Setup Email Templates

  • Create Pardot Campaigns

  • Set up web forms

  • Configure Automation Rules

What happens after the Pardot QuickStart implementation is completed?

After implementation, we recommend that you subscribe to our Pardot Managed Services program. This ensures that as your company grows and evolves, your marketing automation platform will too. We will handle administration, customization and configuration of Pardot so you can focus on growing your business!

Free Pardot Quickstart

Consultation