Increasing Cross-Collaboration for Better Customer Experiences

Increasing Cross-Collaboration for Better Customer Experiences

To achieve exceptional customer experience (CX), organizations must prioritize cross-functional collaboration and focus on understanding the customer journey from all angles. A customer-centric approach, where the entire organization is aligned in the mission to understand and meet customer needs, is crucial for delivering outstanding CX. This can be achieved through utilizing key CX metrics, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), to gain a deeper understanding of customer needs and tailor interactions accordingly. By promoting a culture of continuous improvement, teams can work together to address pain points and improve the overall customer experience.

Collaboration is essential for delivering seamless and consistent customer interactions across all touchpoints. By breaking down silos and fostering a culture of communication and teamwork, teams can work together to understand customer needs and tailor interactions accordingly. This includes not only the front-line customer-facing teams, but also the back-end teams responsible for product development, marketing, and operations. By aligning all teams in the mission to deliver outstanding CX, organizations can ensure that customers receive a consistent and seamless experience across all touchpoints.

Technology also plays a vital role in facilitating collaboration, streamlining processes, and providing real-time customer insights to make informed decisions. By utilizing customer relationship management (CRM) systems, such as Salesforce, teams can gain a holistic view of the customer journey and make data-driven decisions. Artificial intelligence (AI) and machine learning (ML) can also be leveraged to provide real-time customer insights, predict customer needs, and automate repetitive tasks, allowing teams to focus on more high-value activities.

In 2022, CX professionals must continue to prioritize collaboration and technology to stay ahead of the curve and deliver outstanding customer experiences. Organizations that fail to do so risk falling behind their competitors and losing market share. By aligning teams, utilizing key CX metrics, fostering a culture of continuous improvement, and leveraging technology, organizations can deliver exceptional customer experiences and drive business growth.

Contact Summit today for a solution to your Customer Experience goals.

Summit is a Columbus, Ohio based Salesforce Consulting Partner consisting of a talented and creative team of Salesforce certified Consultants, Developers, Analysts and Project Managers. We specialize in building innovative solutions for our clients within the Salesforce family of products  including Sales Cloud, Service Cloud, Marketing Cloud (formerly Pardot), CPQ, Experience Cloud, Nonprofit Cloud, Education Cloud, Pardot, Field Services and Salesforce Communities. Summit’ strategic services solutions bring custom Salesforce technology to work for your business.

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"Easy to Work With"
Angie W.

Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Mike and his team were extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

"Mind Blowing!"
Rachael H.

As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Mike and his team at Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to Mike’s credit for imparting his wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

"BEST Salesforce Consultant Available"
Catherine Z.

We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

"Did a Wonderful Job"
Paige B.

We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

"Great Learning and Implementation"
Annette H.

Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

"Transformation Data w/ Excellent Service"
Kay W.

The skill set and knowledge that Mike Leibrand has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Mike has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. He is timely and professional, and eager to learn about the why before telling us the what.

"Made our Dream CRM a Reality!"
Matt S.

Mike and his team at Summit Tech made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit Tech, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). Mike is a pro, from his accessibility and communication to industry knowledge and attitude, he never said 'no' to a request. When we encountered hiccups along the way he took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Mike and his team.

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