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Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Pardot Optimizer

Pardot Optimizer

What is Pardot Optimizer? Optimizer for Salesforce Account Engagement (Pardot) makes actionable recommendations to help ...
Summit Blog Maximizing Impact The New Sales Mantra

Picture The Perfect Drip Campaign

In a picture perfect world you slay the lead generation dragon, send gripping emails that ...
Summit Blog Using enablement tactics to turn all reps into MVPs

Organizing Data in Pardot For Long-Term Success

One the easiest things to start off on the wrong foot with in Pardot is ...
Summit Blog Email Consent Tracking in Pardot

Email Consent Tracking in Pardot

To simplify email consent tracking, Account Engagement is changing the prospect Opted Out field to ...
Summit Blog Maximizing Impact The New Sales Mantra

Account Planning With Salesforce

Proper account planning ensures that sales teams maximize revenue opportunities, create team alignment, clarify sales ...
Summit Blog Salesforce Journey Builder Entry Sources

What’s the difference between Marketing Cloud and Pardot?

Salesforce Marketing Cloud and Salesforce Pardot are both marketing automation platforms designed to improve your ...