Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Salesforce Marketing Cloud Social Studio Publishing

Salesforce Marketing Cloud Social Studio Publishing

It’s no surprise that social media is evolving the customer experience. As a marketer, you’re ...
Summit Blog Automate and Personalize Alumni Outreach

Automate and Personalize Alumni Outreach

Now that you know you are familiar with Salesforce’s EDA, it’s time to get a ...
Summit Blog How Do You Build an ABM B2B Model

ABM and Healthcare and Life Sciences

Marketing healthcare products and services, especially in the health information technology space, presents several challenges ...
Summit Blog Salesforce Journey Builder Entry Sources

Journey Builder Entry Sources

Journey Builder is a tool that enables marketers to create personalized customer journeys by triggering ...
Summit Blog Einstein and Salesforce Marketing Cloud Social Studio

Einstein and Salesforce Marketing Cloud Social Studio

The digital age has changed the way businesses interact with their customers. To stay ahead ...
Summit Blog Optimize Topic Profiles in Salesforce Marketing Cloud Social Studio

Optimize Topic Profiles in Salesforce Marketing Cloud Social Studio

To optimize your topic profiles, follow these best practices. Validate your data: After adding keywords, ...
Summit Blog Salesforce Journey Builder Entry Sources

Einstein for Marketing Cloud

AI has proven to be an effective solution for addressing the challenges posed by the ...
Summit Blog Salesforce Journey Builder Entry Sources

Marketing Cloud Connect Formula Field Changes

To improve synchronization between Sales, Service Cloud, and Engagement, you can no longer use a ...
Summit Blog Personalizing fan journey

Personalizing the Fan Journey to Build Lasting Relationships Through Value

Loyalty is a commodity in short supply. Sports brands are no stranger to the struggle ...
Summit Blog Salesforce Commerce Marketing Insights

Manage and Share Content in Salesforce Marketing Cloud Social Studio

Streamline Your Social Media Strategy with Social Studio Publish. Social media management just got a ...
Summit Blog Salesforce Journey Builder Entry Sources

Salesforce Marketing Cloud Solutions for Digital Marketing

Marketing Cloud offers solutions for digital marketing, email marketing, social media marketing, customer journey mapping, ...
Summit Blog Salesforce Journey Builder Entry Sources

Salesforce Marketing Cloud’s New Capabilities

Salesforce Marketing Cloud has introduced new features to enhance real-time personalization, automation, and intelligence in ...