Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Pardot Optimizer

Pardot Optimizer

What is Pardot Optimizer? Optimizer for Salesforce Account Engagement (Pardot) makes actionable recommendations to help ...
Summit Blog Automate and Personalize Alumni Outreach

Automate and Personalize Alumni Outreach

Now that you know you are familiar with Salesforce’s EDA, it’s time to get a ...
Summit Blog Maximizing Impact The New Sales Mantra

Picture The Perfect Drip Campaign

In a picture perfect world you slay the lead generation dragon, send gripping emails that ...
Summit Blog Email Consent Tracking in Pardot

Email Consent Tracking in Pardot

To simplify email consent tracking, Account Engagement is changing the prospect Opted Out field to ...
Summit Blog What Sales Reps Expect from the CRM to Empower Deal Closing Speed

Technology and Account Based Marketing

When moving into a new house, making connections with neighbors beyond a casual greeting benefits ...
Summit Blog Salesforce Journey Builder Entry Sources

What’s the difference between Marketing Cloud and Pardot?

Salesforce Marketing Cloud and Salesforce Pardot are both marketing automation platforms designed to improve your ...