Salesforce Marketing Cloud Social Studio Publishing
It’s no surprise that social media is evolving the customer experience. As a marketer, you’re ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Writing and Delivering Meaningful Content
Email marketing is a powerful tool for businesses to connect with their prospects and customers, ...
Increased Marketing ROI with Salesforce Personalization
Salesforce Personalization: Making 1-to-1 Engagement a Reality In today's world, customers expect personalized experiences from ...
Automate and Personalize Alumni Outreach
Now that you know you are familiar with Salesforce’s EDA, it’s time to get a ...
Top Content Marketing Strategies for Your Business
Content-based marketing strategies have become increasingly popular as businesses try to reach their target audiences ...
ABM and Healthcare and Life Sciences
Marketing healthcare products and services, especially in the health information technology space, presents several challenges ...
Personalization in Marketing
Omnichannel marketing allows businesses to communicate with their customers and prospects through the channels they ...
Use Storytelling Elements and Techniques
Storytelling is a powerful tool in content marketing that can capture the audience's attention and ...
Journey Builder Entry Sources
Journey Builder is a tool that enables marketers to create personalized customer journeys by triggering ...
How to Utilize a CDP
In today's digital age, customer data has become a critical asset for organizations to create ...
Approaches to Personalization
When it comes to personalization, there are two main approaches that marketers can use: rule-based ...
Einstein for Marketing Cloud
AI has proven to be an effective solution for addressing the challenges posed by the ...
