shannan
Changing Shape of Loyalty Programs
Customers expect loyalty rewards for more than just buying something. Does your loyalty program deliver?
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shannan
- Apr 18
- 2 min
Building a Foundation of Trust in the Public Sector
Improving digital first systems is one way the public sector can create a foundation of trust with the constituents they serve.
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shannan
- Apr 9
- 1 min
Marketing Use Cases for AI
Artificial intelligence has a place in marketing. Leverage AI to achieve the four pillars of marketing.
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shannan
- Mar 24
- 2 min
Digital Transformation and Cyber Security
Data, including personally identifiable information, intellectual property, marketing strategies, and other sensitive content, is among the
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shannan
- Mar 13
- 2 min
Journey Builder Entry Sources
Understanding the various entry sources for injecting contacts into Journey Builder journeys in Salesforce Marketing Cloud.
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shannan
- Mar 8
- 3 min
Innovating At The Speed of Your Customer - Align Resources with Intent
Aligning your efforts with your goals is critical to the success of any digital transformation project.
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shannan
- Feb 22
- 2 min
Innovating At The Speed of Your Customer - Scale, Measure, and Grow
Measuring KPIs of digital transformation to keep up with the Fourth Industrial Revolution.
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shannan
- Feb 21
- 2 min
Collect Customer Data Early and Often
A customer journey map full of regularly updated data is a great way to understand your customers.
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shannan
- Feb 17
- 3 min
Economic Challenges And Data To Win The Sale
Economic challenges are a time to invest in customer data platform tools for better customer experiences.
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shannan
- Feb 16
- 1 min
Improve CX During Industry Uncertainties
Optimizing your digital platforms for great customer experiences
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shannan
- Feb 9
- 2 min
Using enablement tactics to turn all reps into MVPs
Salesforce can help you create an environment of sales enablement so all your reps are super stars.
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shannan
- Feb 8
- 3 min
Innovating At The Speed of Your Customer - Iterative Building
Digital transformation is iterative. It is never over. It is continually meeting the ever-changing needs of your customer.
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shannan
- Feb 6
- 2 min
Salesforce Self-Service: It's a Game Changer
Self-service solutions from Salesforce for your business implemented by Summit Technologies.
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shannan
- Feb 4
- 3 min
What is Customer 360 And What Can It Do For You?
Salesforce tools for a 360 degree customer view.
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shannan
- Jan 25
- 7 min
Healthcare Marketing For Better Patient Outcomes
improve customer connections in health care with digital channel communications.
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shannan
- Jan 20
- 1 min
Personalization in Health Care
Salesforce Health Cloud is one method of creating customized patient care that enables better outcomes.
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shannan
- Jan 18
- 3 min
Innovating At The Speed of Your Customer - Understand the Opportunity
The way people interact has changed forever and businesses have to innovate to meet that change through digital transformation.
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shannan
- Jan 10
- 1 min
Salesforce and the Connected Health Consumer
Healthcare patients expect to access care from anywhere. Salesforce helps you provide an omnichannel wellness experience.
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shannan
- Jan 10
- 7 min
10 Key Performance Indicators to Calculate Digital Transformation Success
Key performance indicators to measure the value of your digital transformation efforts. It is about more than technology.
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shannan
- Jan 5
- 1 min
How a Family Coffee Business Boosted Its Online Business Growth
Salesforce powers sales enablement for a unique coffee shop that's doing more good than just making a good cup of coffee.
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