Safeguarding your most sensitive data and staying ahead of evolving compliance and industry regulations with Shield saves you staggering costs, according to Salesforce’s 2022 Top Data Security Trends report. The Summit Technologies team is excited to introduce Salesforce Shield. Cutting-edge encryption software assuring trusted data monitoring and securing cloud apps faster. Shield is a suite of capabilities that provides an extra level of security and protection above and be
Automation reduces the work that humans have to do on repetitive or monotonous tasks, which usually means a better experience for your customers and lower stress for your teams. Automation potentially saves time and money while lowering your threshold for potential errors in data entry and other tasks. Automation involves technology that takes a task people do and relegates it to software or hardware. Automation is a streamlined process that reduces or eliminates manual step
By Shannan Hearne, Summit Technologies Marketing Consultant If you are one of the more seasoned members of your organization, no doubt at least once in your career a co-worker has offered to “Slack” you something - a file, a line of code, a phone number. I was concerned the first time I heard this phrase that my ears were deceiving me and physical harm was being threatened. I was completely mistaken. Slack is a messaging application for businesses. And a whole lot more!
In Salesforce, a campaign is an engagement initiative that you can plan, manage, and track. Campaigns for student recruitment are really no different than any marketing campaign for a B2C message. Engaging and recruiting students is very similar to attracting consumers to a live event and convincing them to spend money when they get there. The Campaigns object in Salesforce can be used to track any outbound marketing project that asks a contact for a response. Your school
More accurately put, Salesforce is changing the name ‘Pardot’ and renaming the platform ‘Marketing Cloud Account Engagement’. This is a big change and part of the move to bring all the marketing and analytics platforms available in the ecosystem under a single Salesforce umbrella. And imagine giving up a name that means ‘to sell’ in Latvian. Yes, you do pronounce the ‘t’. Summit Technologies LLC breaks it all down for you. Read on to understand how this will affect your bus