Moving to ABM requires planning but you also have to let go of some old marketing methods to generate the right leads.

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Should nonprofits use CRM? Absolutely! Salesforce’s CRM for Nonprofits — Salesforce Nonprofit Cloud — is currently being utilized by many nonprofit organizations. Salesforce can help you strengthen and grow important relationships and opportunities that support your goal. From maintaining strong relationships with constituents, to segmenting supporters by issue and interest areas, tracking membership activities, and streamlining the donation process, Salesforce gives nonprofi